Do you have questions about apple cider vinegar? Have you heard everything and its opposite? Archie offers a brief overview of the most common misconceptions – with, we promise, a little perspective and a lot of truth.
“I’ll hurt my stomach if I consume it.”
This is the number one misconception: "vinegar is acidic, so it will irritate my stomach." In reality, the acetic acid in apple cider vinegar can actually improve digestion .
What seems counterintuitive is that many digestive issues (bloating, heaviness, reflux, etc.) are actually linked to a lack of acidity in the stomach. The result: slow digestion, poorly broken down food, and persistent discomfort.
Apple cider vinegar gives a boost to sluggish stomachs , stimulates the production of digestive enzymes, and improves assimilation. To delve deeper into the subject, we invite you to read the words of Valentine Cabanel & Wilfried Launay, who explain it much better than we can.
“It’s a trendy bobo thing.”
Yes, apple cider vinegar is getting more and more attention. But no, it's not some fad that came out of an Instagram account in 2020 .
Its use dates back to ancient Egypt. Hippocrates—unsuspected of following a trend—prescribed it to his patients. The Romans used it to disinfect their wounds. In 20th-century California, it is credited with playing a central role in the beginnings of the Healthy Life movement.
And what about Dr. Jarvis , who introduced his famous apple cider vinegar tonic in Folk Medicine , a 1950s bestseller in the United States? It's not a passing fad. It's a remedy that has stood the test of time .
...afterwards, perhaps Hippocrates was a bourgeois before his time.
“It’s disgusting.”
Well, you're not completely wrong... if you buy low-end vinegar .
Industrial, pasteurized cider vinegar, produced in a hurry with apples of dubious quality, yes: it's sour, aggressive, and lacking in finesse. It's like comparing a carton of table wine to a beautiful, carefully crafted bottle.
But a well-produced cider vinegar , made from organic apples, slowly fermented, unfiltered, unpasteurized? That's another story. Round, subtle, with apple aromas, controlled acidity... It can be tasted by the teaspoon. Yes, yes.
And for those who haven't found the right one yet: we might have a lead. A multi-award-winning apple cider vinegar for its taste qualities. Just saying.
“It’s not for me.”
This is probably the phrase we hear the most... and the one we understand the least. Because in reality, there is no “typical profile” of an apple cider vinegar consumer.
At Archie's, we see everyone: teens, athletes, young mothers, retirees, people who incorporate it into their wellness routine, or others in their homemade salad dressings.
And the craziest thing? Everyone has their own reason for not being able to do without it.
Is it for easier digestion? Clearer skin? Fewer cravings? A boost of energy?
The truth is, there are a thousand reasons to use apple cider vinegar , and you won't know which one is yours until you try it .
But one thing is certain: once adopted, it becomes difficult to go back.
